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Real vs. Bot-Generated TikTok Followers: How to Leverage Paid Engagement

22/04/2025


Introduction

TikTok’s rapid rise to prominence has made it the go-to destination for creators, brands, and influencers looking to achieve fast growth and hit the sweet spot to go viral. But with the platform now boasting over a billion users, making yourself stand out has never been tougher.

Many people have resorted to buying followers, likes, and views as a means to circumvent the system and acquire the “three key growth ingredients” on TikTok: recognition, reach, and relevance. These aren’t always all real people, though. And if you’re on TikTok with the main intention of using it as a tool for your career or your brand, I’d advise against taking the shortcut because the engagement isn’t always equal.

What Are Real vs. Bot Followers?

Authentic TikTok followers are genuine users who take the time to engage with your content by liking it, commenting on it, and even creating duets and other forms of expression. These interactions signal to TikTok’s algorithm that your content is relevant, worthwhile, and primed for promotion. 

Bot Followers attempt to make this engagement style by providing you with followers that are coming from bot farms, while these seem lucrative with their pricing options and promises of instant result, they often result in shadowbans and in extreme cases, account termination.

So Why Do People Buy Followers?

The TikTok algorithm favors profiles with a high number of interactions and a large follower count. When an account has a huge follower count, it can also be expected to have a lot of interactions (likes, comments, shares), and here are some potential upsides to that: 

  • It gives an account a better chance of appearing on the “For You” page.
  • It makes an account seem much more credible and trustworthy.
  • It allows an account to access TikTok features that are only available to accounts with a certain follower level (like the ability to go live, which only accounts with 1,000+ followers can do).

The Dangers of Bot Followers

While it may seem that buying followers is a shortcut to achieving TikTok success, this practice can lead to several significant problems:

  • Bots don’t interact with your content, which makes your content appear to TikTok like it isn’t working. This is the first way your TikTok growth can be negatively impacted.
  • If potential brand partners use audience assessment tools like Collabstr or Influencer Hero, and you have a significant amount of ghost followers, you’re probably not getting that brand deal.
  • If you aren’t in the market for a brand partnership but still want to grow your TikTok account, then one way that buying bot followers can negatively affect your TikTok channel is by skewing your performance metrics in an unhelpful direction.
  • Finally, if you’re trying to work TikTok’s algorithm in your favor, having a significant number of followers who don’t actually engage with your content can really mess things up. 

This is where providers like StellarLikes can provide you the most value, providing you with TikTok followers that are real, and services such as likes and comments to help your content really stand out with engagement from multiple sources.

How to Spot Fake Followers

  1. Engagement rates (likes, comments, shares) that are low in relation to the follower count 
  2. Sudden, questionable spikes in followers – Followers without profile pictures or videos, or with only basic, impersonal bios
  3. Comments that are way too general or just plain spammy (e.g., “Nice video!”, random emojis) 

Some studies even suggest that anywhere from 10 to 20 percent of TikTok’s followers are fake or at least not active, with the larger accounts showing a higher instance of this problem. 

How do you leverage bought engagement correctly?

However, acquiring TikTok engagement can be a legitimate growth strategy—if done correctly. Here’s the safe and effective way to purchase followers, likes, and views on TikTok for 2025. 

  1. Choose a Reputable Provider 
    • Seek real followers: The services you use should guarantee that the followers you get are genuine, active users—not bots. 
    • Check reviews and transparency: A trustworthy provider will have not just good feedback but also clear policies about what they do. 
    • No passwords are required: You should never have to share your TikTok password; all that should be necessary is your username. 
  1. Select the Right Package 
    • Start small: It’s better to begin with a smaller package just to test the service’s quality and delivery speed.
    • Consider targeting: Some services will let you target by region, niche, or interest, which can make the followers you get a bit more relevant. 
  1. Monitor and Engage
    • Track analytics: With TikTok, you have built-in analytics that you can use to track how your followers grow and how much they engage with you. 
    • Engage with new followers: The more you do this, the more you—and your content—will be seen. 

The Benefits of Buying Engagement

Social Proof: An abundance of followers and interaction can turn an otherwise untrustworthy profile into an attractive one at first glance, using the same reasoning in profile evaluation that many people use in real life (i.e., they just follow the crowd). 

Reach a Larger Audience: More likes and views can truly help amplify your presence, increase your Profile scope, and possibly reach viral status.

The Right Way to Combine Paid and Organic Growth

Paid engagement can attract initial attention, but in order to maintain user interest and encourage repeat visits, nothing can substitute for quality, even creative, content. Be strategic. Utilize keywords, captions, and hashtags to increase the discoverability of your posts. Experiment with your offerings and analyze the results. Post different versions of the same video, track performance, and focus on what’s working. And engage. Responding to comments, asking questions, and participating in trending topics can make your community feel more authentic.

Key Takeaways:

  • Always choose real, active followers instead of bots for sustainable long-term success. 
  • Use paid engagement as a complement to, never as a replacement for, engaging content and real interaction. 
  • Regularly audit your audience and engagement to maintain reach and credibility. 
  • Implement strategies that ensure your content is both discoverable and relevant. 

Shaheer Khawaja
Article by

Shaheer is an accomplished digital marketing expert with over half a decade of experience in driving traffic and helping business’s scale. His expertise scales across multiple digital marketing verticals including social media marketing, AI marketing, SEO & more. Shaheer talks about how business’s can benefit from leveraging and adopting new technologies and create sustainable growth within their niches.